harish-bhat
harish bhatt?blur=25

Pitch CMO Summit: Bhat, Brand Custodian, Tata Sons, shared the story of Tata Group and how it has stayed relevant across generations

exchange4media Staff Sep 27, 2021 8:40 AM

pitch cmo?blur=25

Harish Bhat of Tata Sons, The Hershey Company’s Herjit S. Bhalla and Arjun Ranga of Cycle Pure Agarbathies to deliver the keynote address at the event

exchange4media Staff Sep 20, 2021 8:39 AM

Dainik Bhaskar?blur=25

The special edition also packs in the much-needed positivity to counter the current pandemic-led environment, the Group has said

exchange4media Staff Sep 21, 2020 10:43 AM

Today's marketers are certainly not curious enough: Harish Bhat, Tata ?blur=25

Bhat, Brand Custodian at Tata Sons, on the importance of curiosity in today’s times, which or rather who he thinks is the most enduring brand, and his new role as author

Priyanka Mehra May 5, 2017 8:54 AM

Carried yesterday: Ad Club and AAAI to felicitate first-ever Champions of Excellence at Goafest 2017?blur=25

Amitabh Kant, Chandrasekhar Radhakrishna, Harish Bhat, Nadia Chauhan, and R.S.Sodhi have been announced as the Champions of Excellence

exchange4media Staff Mar 25, 2017 1:38 PM

High reserve price irks operators as second batch of Phase III radio auctions begin?blur=25

Auction of second batch of Phase III frequencies, which began on Tuesday, has seen a muted response by the radio sector with many large operators not participating in the auction process, with high reserve price being stated as one of the key reasons

Abhinn Shreshtha Oct 28, 2016 8:04 AM

Radio grew by 14 per cent in 2015, say experts?blur=25

On the back of a successful 2015 in terms of ad spends, new content properties and the expansion of radio to new networks through the first stage of Phase III, leaders from the radio industry said the sector was on track to see a 14 per cent growth in 2015

exchange4media Staff Dec 31, 2015 9:26 AM

Only large radio networks to benefit from extension of FDI limit, say experts?blur=25

In a surprising move, the central government announced that FDI limit would be increased for private FM sector, among other sectors; a decision that has been welcomed by the radio sector which has been asking for an increase in foreign investment limit for years. However, many experts believe it will only be beneficial for large radio networks

Abhinn Shreshtha Nov 16, 2015 12:39 AM

FM festive adex expected to rise by 20-25%?blur=25

The private FM industry is optimistic that the growing buoyancy among corporates combined with the announcement of repo rate cut will add to festive cheer even as new categories like e-commerce drive ad spends

Abhinn Shreshtha Oct 5, 2015 7:52 AM

MY FM expands into Maharashtra with Rs 24 crore investment?blur=25

DB Corp has expanded its radio footprint as it enters Maharashtra by spending nearly Rs 24 crore for 9 new frequencies. It has now extended its reach to 31 cities across North and West India

Abhinn Shreshtha Sep 25, 2015 8:53 AM

Rate hikes not a long-term solution for radio?blur=25

Though no one doubts that the Indian private FM industry is in for good times with analysts predicting a growth rate of 18-20 per cent once the new channels become operational, the growth in the industry might not come in ways that are expected

Abhinn Shreshtha Sep 24, 2015 8:13 AM

2015: A year of great expectations for the private FM sector?blur=25

From Phase III auction, royalty issue resolution to a conducive Union Budget, radio players make a wish list for what they expect for the radio industry in 2015

Abhinn Shreshtha Jan 9, 2015 8:50 AM

Is greed killing the online radio ecosystem??blur=25

Internet radio in India is still in status quo as operators & music labels fail to reach any consensus. Online radio players blame music labels of being short-sighted, while labels

Abhinn Shreshtha Jun 17, 2014 9:22 AM

After TV, is it time for an ad cap for radio??blur=25

Radio players argue that advtg being the only source of revenue, an ad cap is not a viable option. However, the industry needs a change to provide better consumer experience

Saloni Surti Jun 11, 2013 7:25 PM

My FM and Fever FM enter a strategic sales alliance?blur=25

The alliance aims at giving a complete package of services to advertisers by playing off each other’s strengths

Saloni Surti Apr 4, 2013 7:14 PM

Radio players seek self-regulation, measurement?blur=25

Focus to also be on ad outstanding control, brand building of radio and setting up a full-time copyright board, decides radio industry body AROI

Saloni Surti Sep 14, 2012 7:18 PM

Self-regulation, measurement high on radio players’ agenda?blur=25

Focus to also be on ad outstanding control, brand building of radio and setting up a full-time copyright board, decides radio industry body AROI

Saloni Surti Sep 13, 2012 6:55 PM

Tata’s Sonata in ‘youthful’ makeover mode; spends Rs 4 cr on new brand identity?blur=25

Sonata, the watch brand from the house of Tata, has announced the makeover of its brand identity with the unveiling of an all new refreshingly vibrant logo and a new brand tagline: ‘Wait Mat Kar’. On the lines of the new brand identity, Lowe Lintas has worked on the campaign. Approximately Rs 4 crore has been spent on the brand makeover.

exchange4media Mumbai Bureau Dec 24, 2010 7:36 AM