The campaign features Godrej Appliances employees at their homes, sharing the burden of every day

exchange4media Staff Apr 14, 2020 2:00 AM

Godrej LAffaire event?blur=25

At Godrej's L’Affaire event, Godrej Group Chairman Adi Godrej, along with Tanya Dubash, Executive Director of Godrej Group extended their support to the e-waste awareness program

exchange4media Staff Mar 17, 2020 2:01 PM

mCanvas Interactive Ads?blur=25

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

exchange4media Staff Jan 21, 2020 6:03 PM


The 2nd edition of exchange4media Screenage Mobile Marketing Conference and Maddies will be held on October 11, 2019 in Mumbai

exchange4media Staff Sep 26, 2019 9:01 AM

Budget 2019?blur=25

Marketers are positive about what the Union Budget 2019 brings, especially with regard to the start-up industry and tax relief for private individuals

exchange4media Staff Jul 8, 2019 8:04 AM

Pitch 50 Top Brands Jury?blur=25

The Jury meet for the 9th edition of Pitch Top 50 Brands was held at Leela Ambience, Gurugram on Thursday, 4th July

exchange4media Staff Jul 5, 2019 8:35 AM

Godrej AC?blur=25

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff Mar 29, 2019 1:07 PM

Lets Start Right Campaign?blur=25

Conceptualised by Creativeland Asia, the campaign seeks to fight subtle gender stereotypes by incorporating the philosophy of ‘Things Made Thoughtfully’ with the idea #LetsStartRight

exchange4media Staff Mar 9, 2019 4:00 PM

Happy Children Day?blur=25

From applauding the recent SC verdict against Sec 377 to teaching boys to cook, here are few Children’s Day campaigns that caught our attention

exchange4media Staff Nov 14, 2018 8:02 AM


The objective is to highlight an everyday story, where consciously and very often unconsciously, we condition our children with the age-old gender biases

exchange4media Staff Nov 13, 2018 1:36 PM


Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

Madhuwanti Saha Mar 29, 2018 9:00 AM


Brand safety concerns are at an all-time high with digital platforms. Could this be the tipping point for brands to shun Facebook?

Venkata Susmita Biswas Mar 21, 2018 8:59 AM


For its newly launched power-saving inverter AC under its premium sub-brand NXW, Godrej Appliances will be emphasising more on on-ground and digital instead of traditional media for marketing

exchange4media Staff Feb 23, 2018 8:57 AM


The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand’s ‘Soch ke banaya hai’ philosophy

exchange4media Staff Dec 18, 2017 11:57 AM

Godrej Appliances leads digital initiative to feed underprivileged children?blur=25

'Flaunt to Feed' initiative aims to feed 10,000 children through posts uploaded on Instagram

exchange4media Staff Dec 10, 2016 9:27 AM

Our ad spends will be around Rs 10-15 crore in the next 6 to 9 months: Kamal Nandi?blur=25

Godrej Appliances has entered the premium segment with the launch of its Next Generation Refrigerators Godrej NXW. Kamal Nandi, Business Head and EVP, Godrej Appliances talks about ad spends, marketing strategy and media mix

Sarmistha Neogy May 12, 2015 8:00 AM

We are now moving from the era of Customisation to Co-creation: Ramesh Chembath?blur=25

Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."

Deepa Balasubramanian Jan 1, 2015 8:02 AM

Godrej Appliances launches digital video commercial around Women's Day?blur=25

Citing aggressive growth in the digital video usage, time spent and videos streamed online, Godrej looks to reach out to tech savvy, modern women

exchange4media Staff Mar 8, 2014 11:01 AM

Anitha Krishnan joins JWT Mumbai as Executive Business Director?blur=25

In her new role, Krishnan will be handling Godrej Corporate, Godrej Appliances, Godrej Security, J& J, Monsanto, LIC, UTI and other businesses. She joins in from Contract

exchange4media Staff Jan 10, 2014 10:20 AM