godrej-appliances

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff 29-March-2019

Conceptualised by Creativeland Asia, the campaign seeks to fight subtle gender stereotypes by incorporating the philosophy of ‘Things Made Thoughtfully’ with the idea #LetsStartRight

exchange4media Staff 09-March-2019

Industry stalwarts give their predictions for the new year

Misbaah Mansuri 07-January-2019

From applauding the recent SC verdict against Sec 377 to teaching boys to cook, here are few Children’s Day campaigns that caught our attention

exchange4media Staff 14-November-2018

The objective is to highlight an everyday story, where consciously and very often unconsciously, we condition our children with the age-old gender biases

exchange4media Staff 13-November-2018

Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

Madhuwanti Saha 29-March-2018

Brand safety concerns are at an all-time high with digital platforms. Could this be the tipping point for brands to shun Facebook?

Venkata Susmita Biswas 21-March-2018

For its newly launched power-saving inverter AC under its premium sub-brand NXW, Godrej Appliances will be emphasising more on on-ground and digital instead of traditional media for marketing

exchange4media Staff 23-February-2018

The film highlights the allergy protect technology in the Godrej Eon Front Load Washing Machine and is in line with the brand’s ‘Soch ke banaya hai’ philosophy

exchange4media Staff 18-December-2017

'Flaunt to Feed' initiative aims to feed 10,000 children through posts uploaded on Instagram

exchange4media Staff 10-December-2016

Godrej Appliances has entered the premium segment with the launch of its Next Generation Refrigerators Godrej NXW. Kamal Nandi, Business Head and EVP, Godrej Appliances talks about ad spends, marketing strategy and media mix

Sarmistha Neogy 12-May-2015

Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."

Deepa Balasubramanian 01-January-2015

Citing aggressive growth in the digital video usage, time spent and videos streamed online, Godrej looks to reach out to tech savvy, modern women

exchange4media Staff 08-March-2014

In her new role, Krishnan will be handling Godrej Corporate, Godrej Appliances, Godrej Security, J& J, Monsanto, LIC, UTI and other businesses. She joins in from Contract

exchange4media Staff 10-January-2014

In her new role, Krishnan will be handling Godrej Corporate, Godrej Appliances, Godrej Security, J& J, Monsanto, LIC, UTI and other businesses. She joins in from Contract

exchange4media Staff 10-January-2014

From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members

Rahul Dubey 05-April-2012

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey 03-April-2012