WPP Media’s 'This Year Next Year 2026 Global Midyear forecast' is an upward revision from the 7.1% forecast in December

e4m Staff Jun 16, 2026 8:33 AM

Mahadevia brings over 15 years of advertising experience

e4m Staff May 27, 2026 10:37 AM

The platform to provide local language support across the U.S., EMEA, APAC, and LATAM

e4m Staff Apr 24, 2026 6:46 PM

Soumya Ranjan Acharya has quit Zee News after 6 years

e4m Staff Apr 9, 2026 10:10 AM

At Zee News, Acharya was Head of Strategy and Alliances

e4m Staff Apr 9, 2026 9:45 AM

Dave Dugan joins OpenAI after a 12.5-year tenure at Meta

e4m Staff Mar 24, 2026 8:32 AM

India is projected to be the world’s fastest-growing ad market in 2026, supported by cricket world cup, IPL, retail media and short form video

Kanchan Srivastava Dec 4, 2025 8:35 AM

Guest Column: Veteran adman Prabhakar Mundkur writes on how the Omnicom-IPG merger will reshape the very architecture of global advertising

Prabhakar Mundkur Dec 2, 2025 11:59 AM

WPP Media’s earlier projection was 7.7%; report cites economic uncertainty delaying ad spends

e4m Staff Jun 11, 2025 10:14 AM

At $242 bn in 2024, social media is the largest single advertising channel, as per the study

e4m Staff Aug 22, 2024 1:56 PM

The market is expected to grow at 11.8%

e4m Staff Jun 24, 2024 11:23 AM

Net ad revenues across digital formats will rise +19% to reach ₹254 billion in 2022, while linear ad sales will grow by +13% to reach ₹499 billion

exchange4media Staff Dec 9, 2021 1:43 PM

In the past, he has served as President of leading Pharmaceutical Company Kyungbang Nature, CEO of Oh-Max, CEO of Shop CJ and has advised overseas business for CJ O shopping

exchange4media Staff Aug 9, 2021 12:36 PM

According to Zenith's latest Advertising Expenditure Forecasts report, ad spend will exceed pre-pandemic peak by 6% this year

exchange4media Staff Jul 26, 2021 12:28 PM

The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016

exchange4media Staff Jun 14, 2021 6:08 PM

India’s digital ad spend was at 27.9% share in 2020, an increase by 7.9 versus 2019

exchange4media Staff Feb 9, 2021 3:46 PM

With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at

exchange4media Staff Nov 19, 2020 2:54 PM

GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too

exchange4media Staff Jun 23, 2020 11:32 AM