Girish Hingorani, VP – Marketing (Consumer Products) & Corporate Comms at Blue Star, on how shifting media dynamics and unpredictable demand patterns have prompted a rethink of the company’s strategy

Shalinee Mishra Apr 10, 2026 9:40 AM

Girish Hingorani, Vice President – Marketing, was awarded the CMO Data-Driven Marketing Award at the Pitch CMO Awards 2026

e4m Staff Mar 12, 2026 9:40 PM

His tenure with Blue Star, which spans more than 25 years, reflects both versatility and vision

e4m Staff Sep 16, 2025 3:23 PM

The latest PMAR projects a 7% growth for print and a modest 6% rise for TV. Experts weigh in on the possibility of whether a single medium can dominate or all can coexist

Sunidhi Vijay Feb 13, 2025 1:37 PM

Panellists at the e4m Screenage Conference delved into the topic 'Mobile Marketing Metrics that Matter'

exchange4media Staff Nov 23, 2022 2:05 PM

Girish Hingorani, Senior GM & Head - Marketing, Ecommerce & Modern Trade Cooling & Purification Appliances Group, Blue Star Ltd. recollects his T20 World Cup memories & favourite World Cup moments

exchange4media Staff Jul 13, 2022 2:29 PM

At the e4m Indian Marketing Awards, a panel of CMOs discussed ‘Marketing with a Purpose’

exchange4media Staff Mar 15, 2022 3:29 PM