Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition

Sunidhi Vijay May 15, 2026 8:43 AM

Jasprit Bumrah has been featured in the Polo 67 fragrance campaign

e4m Staff Oct 3, 2025 3:41 PM

The campaign film is titled ‘Let the Celebrations Come Alive in Your SKINN’

e4m Staff Sep 25, 2025 12:16 PM

The Park Avenue Amazon Woods TVC is conceptualised by Godrej Creative Lab

e4m Staff Jul 31, 2025 5:10 PM

The brand through this campaign aims to change the narrative for a ‘woke’ audience and encourage the proper use of fine fragrances

exchange4media Staff Dec 25, 2021 5:00 PM