fractional

The great marketing consulting rush: Boom, bubble or the new normal

Shveta Singh?blur=25

Guest Column: Shveta Singh, founder of Iridescent Lens, explores whether the surge in independent marketing consultants represents a temporary boom or a structural shift in the marketing ecosystem

Shveta Singh Jun 23, 2026 3:53 PM

Happy Birthday to global marketing leader Anya D’Souza

Anya D’Souza?blur=25

Fractional CMO, Anya D’Souza stands out as one of the leading figures driving this shift, bringing senior marketing leadership, vision, and global perspective

e4m Staff Nov 5, 2025 1:16 PM

Saurabh Parmar joins Retell AI as Fractional CMO

Saurabh Parmar?blur=25

Prior to this, Saurabh Parmar was with Alt Strategy as Fractional CMO & Trainer

e4m Desk Mar 27, 2025 7:10 PM

Meet the fractional CMO

Fractional CMO?blur=25

A part-time executive with big-time benefits, the FCMO is sure to become 'a thing' in the coming years, according to experts

Tanzila Shaikh Jul 25, 2023 8:47 AM