Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch

Ganapathy Viswanathan Jul 17, 2026 9:15 AM

According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms

e4m Staff Jul 10, 2026 8:03 AM

FIFA 2026, Zee5, and the moment India's CTV story stops being a conversation and starts being history

e4m Staff Jun 12, 2026 5:45 PM

The media rights rate has been reduced from $100 million to $35 million

e4m Staff Apr 9, 2026 12:02 PM