experience-marketing

Lufthansa expands Olivier Krueger’s role

Olivier Krueger Takes on Expanded Role at Lufthansa?blur=25

Krueger will now oversee Guest Experience & Marketing also

e4m Staff Jul 6, 2026 9:56 AM

How experience marketing is redefining creator influence

Creator Economy?blur=25

Brands are increasingly building campaigns around experiences rather than products, with creators playing a key role in making them relatable, credible and discoverable

Shalinee Mishra Jun 16, 2026 9:19 AM

Experts to discuss the evolving interplay of marketing & content at Pitch CMO Summit Delhi

Experts Discuss Marketing & Content Interplay at Pitch CMO Summit Delhi?blur=25

The upcoming edition of the summit will be held on June 5

e4m Desk May 21, 2026 1:54 PM

Why ‘experience’ is emerging as the new media for D2C brands

D2C brands?blur=25

Experts note that while acquisition once dominated priorities for D2C brands, it now stands nearly equal with retention and customer experience

Sunidhi Vijay Sep 8, 2025 9:28 AM

GPJ India ties up with ENSYDE to reduce environmental impact of events

GJP?blur=25

GJP is also working on the UN’s theme of creating gender equality for a sustainable tomorrow

exchange4media Staff May 17, 2022 12:15 PM

Your past learnings can fuel your future: Rasheed Sait, MD, GPJ India Experience Marketing

experiential marketing?blur=25

We are built to be hungry for touch, exploration and interaction in-person and until physical events are back on track we need to innovate to thrive in the uncertainty, writes Rasheed Sait

exchange4media Staff Jul 7, 2020 12:49 PM