excel-entertainment
gully boy

Vishal Ramchandani, Head of Marketing for Excel Entertainment, tells exchange4media all about the considerations of the production house for marketing 'Gully Boy'.

Venkata Susmita Biswas Mar 12, 2019 9:05 AM

Mirzapur

Vijay Subramaniam, Director & Head, Content, Amazon Prime Video India, on their fifth original series Mirzapur, shaping the regional content strategy, banking on comedy genre and future line-up

exchange4media Staff Nov 20, 2018 8:44 AM

One of the main components of the digital marketing campaign is a series of six videos featuring the lead actors of the movie goofing around in a complete Fukrey style

exchange4media Staff Nov 27, 2017 8:41 AM

Hindware releases co-branded TVC with SRK's Raees

TVC will be aired in theatres across 50 cities in India for four weeks

exchange4media Staff Jan 28, 2017 8:18 AM

Content remains king in movies & sports; mktg only assists, say experts

Beyond marketing gimmicks, content is the only sustaining factor that drives the audiences in sports and movies, say industry experts

Abhinav Trivedi Oct 1, 2013 7:45 AM