Binda Dey, Global Chief Marketing Officer, Knight Riders Sports, shares her experience of judging the Entertainment Lions for Sports

Simran Sabherwal Jun 26, 2026 12:36 PM

Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players

Sunidhi Vijay Jun 10, 2026 8:49 AM

Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty

Ganapathy Viswanathan Jun 9, 2026 9:17 AM

As Gurbaksh Singh joins the Digital Craft jury at Cannes Lions 2026, the Dentsu Creative CCO & CIO calls out a category in danger of confusing polish with purpose

Aryendra Khan Jun 2, 2026 8:53 AM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity

Shantomoy Ray May 25, 2026 8:03 AM

The BJP’s growth in Bengal and Narendra Modi’s increasing acceptance among sections of voters has changed the political atmosphere in many districts

Ruhail Amin May 6, 2026 2:17 PM

AI saves effort and time, but it isn’t drastically cheaper; brands need to exercise caution to play with ethical and legal frameworks, say industry heads

Soumya Gawri Oct 24, 2025 9:01 AM