e4m-dentsu-report
While AI is moving healthcare discovery from transactional comparison toward deeper interpretation, players are acknowledging shifts in how discovery behaves in high-intent health categories
Shantanu David Feb 17, 2026 8:52 AM
Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this reflects a recalibration within FMCG marketing
Sunidhi Vijay Feb 17, 2026 8:25 AM
Digital ad share in India is set to hit approx 70% by 2027, closing in on major economies, but lower ad pricing, platform dominance and ROI-led spends limit value parity, experts point out
Kanchan Srivastava Feb 16, 2026 9:05 AM
By 2026, digital media will contribute more than 61% of the total advertising spend in the Indian industry, the e4m-dentsu Report states
The report also highlights that the online video segment will have a CAGR of 23% through 2026, surpassing social media (CAGR 20%) and paid search (CAGR 17%)
As per the report, digital media has emerged as the largest contributor to advertising spends, accounting for 49% (Rs 49,251 crore) of the Indian ad industry
The report further predicts a decline in in-cinema ad revenue in 2025, due to inconsistent movie releases, increased competition from streaming platforms, and changing consumer behaviour
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media
Sohini Ganguly Feb 15, 2024 8:56 AM