e20
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles
Ganapathy Viswanathan Jul 23, 2026 8:10 AM
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM
The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance
Kanchan Srivastava Jul 10, 2026 8:37 AM
Experts believe the government’s reliance on influencers represents a shift from traditional ad spends to narrative-shaping through digital creators
As part of this strategic collaboration, Furlenco will furnish key team spaces, including team rooms
e4m Staff Feb 14, 2025 3:44 PM