dpdp-act
As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce
Anuja Jain Jun 2, 2026 8:44 AM
The guidelines mandate that the privacy of metered homes must be strictly maintained
Imran Fazal Mar 27, 2026 8:47 PM
As India’s digital economy matures and the DPDP Act reshapes accountability, privacy is increasingly seen as a marker of governance rather than just a compliance requirement
Anuja Jain Jan 28, 2026 9:28 AM
India’s DPDP Act 2023 introduces strict consent, data retention and breach rules, forcing marketers to rethink how they collect, store and use consumer data.
Brij Pahwa Dec 15, 2025 10:55 AM
A sweeping consent-first regime is dismantling India’s tracking-driven marketing economy and forcing brands to rebuild their entire digital stack from the ground up
e4m Staff Nov 25, 2025 12:30 PM
The DPDP Act classifies all users under-18 as a high-risk category, requiring platforms to obtain verifiable parental consent before processing their personal data
Anuja Jain Nov 25, 2025 9:05 AM
PCI submitted a Joint Memorandum1 in June 2025 to MeitY in an attempt to engage with the Government of India by flagging serious lacunas in the DPDP Act, 2023
e4m Staff Nov 25, 2025 7:49 AM
A sweeping regulatory shift is pushing Indian businesses to replace manipulative design with transparent, audit-ready user experiences
e4m Staff Nov 24, 2025 6:40 PM
India’s negative-list approach to cross-border data transfers has opened up an unprecedented enterprise risk where an entire class of global cloud services could turn non-compliant overnight
e4m Staff Nov 24, 2025 5:56 PM
Order is emerging through compliance, consent frameworks, identity systems, first-party data, retail media power, and a regulator whose interpretations may matter more than the law
Shantanu David Nov 15, 2025 8:55 AM
The Ministry of Electronics and Information Technology has issued the final rules for the Digital Personal Data Protection Act, formally setting India’s data protection law into motion
e4m Staff Nov 14, 2025 4:42 PM
Industry players say that once DPDP is enforced there will be a move further towards first-party and zero-party data, clearer policies, and seamless access for users to view, edit, or delete data
Anuja Jain Sep 26, 2025 8:31 AM
Industry watchers assert that advertising in India is moving towards a privacy-compliant future and there’s more focus on privacy & responsible use of data; clean-room models no longer optional
Shantanu David Sep 23, 2025 8:41 AM
Union Minister for Electronics and Information Technology Ashwini Vaishnaw said this in written reply to a question in Lok Sabha
e4m Staff Aug 20, 2025 4:11 PM
As marketing leaders navigate an evolving landscape, five technologies are shaping the next era of innovation
Brij Pahwa Feb 28, 2025 6:22 PM
India’s draft DPDP Rules mandate parental consent for minors' data, explore data localisation, and impose stricter compliance on businesses, aiming to enhance digital privacy and user protection
e4m Staff Feb 28, 2025 4:43 PM
The consultation period has been extended following concerns from industry stakeholders who sought more clarifications
e4m Staff Feb 14, 2025 2:27 PM
Industry experts note that while smaller, homegrown tech providers might show agility in adapting to local rules, compliance could be harder to achieve due to fewer resources
e4m Staff Jan 27, 2025 8:46 AM
Rule 10 of the act, which mandates Verifiable Parental Consent for minor’s data is ‘too little, too vague and too late’ say experts
Shalinee Mishra Jan 8, 2025 9:33 AM
Key features include the establishment of a Data Protection Board, stringent measures for children's data protection, and specific standards for consent managers
e4m Staff Jan 3, 2025 11:43 PM
MeitY is preparing to release draft rules for public consultation after inter-ministerial consultations, with the crucial approval from the Home Ministry received on Tuesday
In the event of a data breach, government bodies will face the same penalties as private sector organizations, shares MeitY
e4m Staff Oct 17, 2024 6:50 PM
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Shantanu David Aug 26, 2024 9:21 AM
Union minister Ashwini Vaishnaw said on Monday that the framework for the Digital Personal Data Protection Act is ready
e4m Staff Aug 19, 2024 8:55 PM