Industry says the new entity will also make it easier for advertisers, who will now not have to speak to multiple people, and will have more options for contextual associations

e4m Staff Nov 18, 2024 9:02 AM

He was earlier Senior Vice President of Partnerships (Strategy, Acquisitions & BD) for the Sports Business at Viacom18

e4m Staff Nov 15, 2024 7:23 PM

Prachi Sahay was previously the Head of Product & Revenue Strategy - Disney Star Regionals

e4m Staff Nov 15, 2024 3:08 PM

While both companies have assured the CCI that IPL 2025 ad slots will be sold separately for TV and digital, experts predict the JV will gain stronger negotiating power for better deals

Aditi Gupta Oct 25, 2024 8:56 AM

The Walt Disney Company recently said that it is expecting to close the merger in the first half of 2025

e4m Desk May 17, 2024 9:32 AM

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech and OTT giants enter the fray aggressively

Sonam Saini Feb 7, 2024 8:56 AM