The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

The report on Media and entertainment says that the industry is set to rebound to reach Rs 1,866 billion but implies a loss of around two years of growth due to COVID-19

exchange4media Staff Sep 30, 2020 2:28 PM

In India, MX Player, Amazon, TikTok top the charts on App Annie’s the list of Breakthrough Apps. We bring you some of the highlights from the report

Shikha Paliwal Jan 22, 2020 9:20 AM

Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales

Dolly Mahayan Sep 9, 2019 8:56 AM

Guest Column: COO, Grapes Digital talks about some of the trends marketers would want to spend money on

Shradha Agarwal Jan 8, 2019 8:08 AM

As the brand completes 21 years in India, Amit Gujral shares the company’s plans for this year, and the new age marketing techniques explored by the brand

Dolly Mahayan May 29, 2018 8:59 AM

From creating topical conversations with witty messages, throwing light on social issues, going back to the basics & integrating right - Amul's outdoor play has lessons for every marketer

Priyanka Nair Sep 20, 2013 8:15 AM