digital-marketing-insights

Celebrity vs Influencer: What really works better for brands?

Celebrity vs Influencer: What really works better for brands??blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade

Ganapathy Viswanathan Aug 11, 2026 8:26 AM

Algorithms can be kingmakers, but content remains king: Kotak Mahindra’s Kedar Ravangave

e4m Connected TV Conference 2026?blur=25

At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement

e4m Staff Jun 12, 2026 9:12 AM