digital-campaigns
Despite rationed budget allocations & reduced deadlines, this defining year has seen some exemplary work put together by the PR professionals
Nafisa Shaheen Dec 28, 2020 8:31 AM
Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day
exchange4media Staff Dec 26, 2020 8:25 AM
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology
Nafisa Shaheen Oct 22, 2020 9:10 AM
Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector
Nafisa Shaheen Oct 8, 2020 9:12 AM
Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more
Nafisa Shaheen Oct 2, 2020 9:44 AM
Chaired by Madhusudan Gopalan, MD & CEO of Indian Subcontinent, P&G, the jury shortlisted 170 of the 500 entries received
exchange4media Staff Aug 8, 2020 8:42 AM
Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more
Nafisa Shaheen Aug 7, 2020 8:54 AM
The initiative has been supported by personalities like Nandan Nilekani, Sunil Shetty, Saina Nehwal, Vishwanathan Anand, Mary Kom, Anil Kumble & KL Rahul
exchange4media Staff Apr 18, 2020 9:47 AM
The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques
Sanstuti Nath Apr 16, 2020 8:20 AM
The campaign received an overwhelming response with more than 112978 impressions and 112856 likes
exchange4media Staff Mar 29, 2020 10:00 AM
The cosmetic brand's digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people
exchange4media Staff Mar 17, 2020 4:15 PM
The new program was developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients
exchange4media Staff Mar 4, 2020 3:57 PM
Ramnani, Co-Founder, Director of Innovation & Technology, Togglehead, talks about the process and challenges they came across while revamping the website of Arena Animation
Noel Dsouza May 24, 2019 9:56 AM
Over 600 Public Wi-Fi Spots managed by Quantifi to intensify the OTT platform’s brand visibility
exchange4media Staff May 13, 2019 2:49 PM
Banerjee, Head of Digital Solutions & International Brands, Worldwide Media, The Times Group, shares insights on WWM, the leading brands they look after and future plans
Noel Dsouza Apr 9, 2019 8:55 AM
At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns
exchange4media Staff Jul 18, 2018 8:55 AM
