Experts highlight a real gap between platform-reported performance and what marketers see on the ground, making it hard to distinguish genuine impact from recycled or low-quality traffic

Shantanu David Dec 17, 2025 9:00 AM

Mobile-first strategies, video consumption, and vernacular storytelling to drive India’s ₹1 lakh crore ad industry into its next growth phase, the report mentions

e4m Staff Aug 26, 2025 1:36 PM

Rise of ‘take rates’—the share of ad budgets that vanish into platform fees, data costs, fraud prevention layers, and intermediary commissions—has thrown brand marketers into a spiral of recalibration

Shantanu David May 12, 2025 9:09 AM

As brands look for precision, engagement, and measurable outcomes, the battle between JioStar and YouTube is set to intensify, say experts

Shantanu David Apr 24, 2025 9:14 AM

By 2026, digital media will contribute more than 61% of the total advertising spend in the Indian industry, the e4m-dentsu Report states

e4m Staff Feb 3, 2025 3:05 PM