his limited-edition whisky has been launched in an exclusive batch of 2,000 numbered bottles

exchange4media Staff Jun 22, 2021 9:33 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jul 11, 2020 10:13 AM


The current India CMO Bramham will move to Amsterdam to handle the new portfolio as Deepika Warrier joins as Chief Marketing Officer on 27 July 2020

exchange4media Staff Jul 9, 2020 7:15 AM


In her last role at PepsiCo, Warrier was helming marketing operations at NourishCo Beverages Limited

exchange4media Staff Jul 8, 2020 8:49 AM

PepsiCo enters dairy market with Quaker Oats + Milk?blur=25

PepsiCo has launched its third product under the nutrition category in as many months; Quaker Oats + Milk has been co-created by Sachin Tendulkar who worked closely with the R&D team at PepsiCo India

Venkata Susmita Biswas May 17, 2017 7:53 AM

Vipul Prakash to take over from Deepika Warrier as Marketing Head, PepsiCo?blur=25

Prakash, who currently is Vice President, Innovations, PepsiCo Dubai is to take over from Deepika Warrier as Pepsico Marketing Head in October this year, according to media reports

exchange4media Staff Aug 4, 2014 9:27 AM

Agency-client dynamics that form Team One?blur=25

Building a 'Team One' involves clear and focused briefs, collaborations and integration, clear rules of engagement, governance, escalation and conflict resolution, says Deepika Warrier, VP, PepsiCo

Saloni Dutta Jun 2, 2014 7:49 AM

Client-Agency Relationship: A marriage that just has to work?blur=25

According to industry experts, clients & agencies need to deeply care about each others' profitability and leverage great ideas, strategies and great executions, which will help them win together

Simran Sabherwal May 31, 2014 11:14 AM

Pepsi says ‘Oh Yes Abhi’ to young talent at Pepsi IPL?blur=25

PepsiCo plans to leverage the Pepsi IPL platform to promote young talent and has announced the Rs 10 lakh Pepsi Emerging Talent Award, besides unveiling two TVCs

exchange4media Staff May 10, 2014 10:07 AM

Jury members select the best with stage set for OOH Awards 2014?blur=25

With the 2014 installment of the OOH Awards & Conference to be held on March 20, jury members met to go through more than 500 entries across 21 categories before zeroing in on this year's winners

Ankur Gaurav Mar 19, 2014 9:15 AM

Indie music & sub-culture channel Pepsi MTV Indies launched?blur=25

The channel will be available across leading DTH & digital cable platforms. It will also have online presence via a website. Besides, an Indie music discovery app has been created

exchange4media Staff Feb 22, 2014 11:32 AM

Jury announced for OOH Conference and Awards 2014?blur=25

The 14-member Jury panel will be chaired by Karan Bajwa, MD, Microsoft. The Awards, to be held on March 20, will recognise exceptional work in OOH advertising and digital signage

Abhinna Shreshtha Feb 19, 2014 7:51 AM

"Today, the most successful creative agencies are those that are open & collaborative"?blur=25

Deepika Warrier, VP - Mktg, PepsiCo, talks about how the digital medium is changing the way ideas are created, the need to go beyond traditional B-School hiring & the scope to create vernacular content

Twishy Feb 11, 2014 8:32 AM

Pepsi and MTV India join hands to launch Pepsi MTV Indies channel?blur=25

The channel, which will be launched this month, has been built in collaboration with a collective of independent artists & supporters. It will be an 'always on' platform across TV, mobile & web, that extends to live events

exchange4media Staff Feb 6, 2014 8:01 AM

PepsiCo India bags title sponsorship of IPL?blur=25

The association is for a period of five years, starting 2013. PepsiCo’s winning bid was at Rs 396.8 crore

exchange4media Staff Nov 22, 2012 6:29 PM

Pepsi changes the game again in new campaign?blur=25

Move over cricket, football’s the new flavour in Pepsi’s latest campaign. Created by JWT, the new TVC takes forward the ‘Change the Game’ proposition

exchange4media Staff Mar 1, 2012 10:10 AM

PepsiCo elevates Homi Battiwalla to Category Director?blur=25

As Executive VP - Colas, Hydration & Mango Based Beverages, Homi Battiwalla takes over from Sandeep Singh Arora, who has moved on from the organisation

exchange4media Staff Feb 15, 2012 7:27 AM

Ad Review: Pepsi seeks to ‘Change the Game’ for Cricket World Cup 2011?blur=25

PepsiCo’s latest campaign for the Cricket World Cup 2011 brings out its irreverent, unorthodox and fun side, and with a humour angle to the famous Dhoni ‘helicopter shot’.

exchange4media Mumbai Bureau Jan 17, 2011 6:59 AM