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We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri 1 week ago

Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards

exchange4media Staff 01-November-2018

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri 05-October-2018

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri 26-September-2018

The Womb conceptualised a campaign which aims to position Axis Mutual Fund as ‘the responsible mutual fund’

Misbaah Mansuri 28-August-2018

Industry experts who spoke to exchange4media feel that the spot scores on the craft level and gets the point across in a humorous way

Misbaah Mansuri 18-July-2018

The brand released heart-melting TVCs with two special stories that were shared by a mother and a grandmother each

Misbaah Mansuri 09-July-2018

Following a furore on social media, the brand came out with a statement saying that there is lack of awareness about the product Pan Bahar which has no nicotine or tobacco

Sarmistha Neogy 10-October-2016

The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days

Sarmistha Neogy 14-September-2016

Banjara’s, a herbal product brand based in South India, has recently launched a campaign titled ‘Be Fair to your loved ones, stop asking them to be FAIR’. With the help of the hashtag #proudofmycolour the brand is promoting their movement against colour biasness in India

Sarmistha Neogy 27-May-2016

The veteran art director will be based in Mumbai and report to The Social Street Founding Partner and Chairman, Pratap Bose.

exchange4media Staff 07-January-2016

In the Creative Function, the agency roped in Sundar Iyer as ECD - Copy. On the Account Management side, Arvinderjit Singh and Hindol Purkayastha join as Vice Presidents. Shveta Singh has been appointed as VP, Planning

exchange4media Staff 18-August-2015

He has worked with advertising firms such as Leo Burnett, Grey Worldwide, McCann Erickson and Mudra

exchange4media Staff 23-April-2015

Prior to joining Ipsos India, Singh was Officer at Kantar Japan responsible for Non-Japanese global accounts

exchange4media Staff 28-November-2014

In his new role, Singh will report to Parixit Bhattacharya, Chief Creative Officer, TBWA\ India Group

exchange4media Staff 13-August-2013

Roy was previously working with Leo Burnett Dhaka, while Singh joins from DDB Mudra Mumbai

exchange4media Staff 06-February-2013

Cinthol’s campaign is its energetic comeback as it re-enters the Indian personal grooming market with new ‘Alive is Awesome’ positioning

exchange4media Staff 26-September-2012

The agency’s entries include work done for Stedfast Shredders, Blossom Books, Prism Papyrus and Geebees Beverages

Priyanka Mehra 18-June-2012