Glow & Lovely?blur=25

Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction

Neeta Nair Oct 14, 2020 9:22 AM


Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM


Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri Jul 2, 2018 8:59 AM

Cut The Crap bags FCUK Innerwear's creative mandate for India?blur=25

FCUK will be supported with a 360 campaign including digital and activation that will roll out parallel to distribution and retailing

exchange4media Staff Nov 9, 2016 1:02 PM

Surf Excel's #ReadyForLife campaign extends its ‘Daag Ache Hain’ philosophy to digital?blur=25

The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward

Sarmistha Neogy May 4, 2016 8:13 AM

Cut the Crap cuts it online first time two years after launch?blur=25

Cut the Crap, the agency launched by Jagdish Acharya two years ago, has an online presence now with a website that talks only work and no crap.

Deepika Bhardwaj Nov 21, 2011 10:43 AM