The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy

Imran Fazal Aug 20, 2026 3:28 PM

The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning

e4m Staff Aug 19, 2026 6:05 PM

As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes

Kanchan Srivastava Jun 29, 2026 8:48 AM

In an exclusive interview with e4m, Alejandro Fosk, Executive Vice President International, Comscore, talked about the plan and shared his strategy for the India market

Kanchan Srivastava May 23, 2025 8:35 AM

Neither BARC nor Comscore could begin the preliminary survey in India even as the US, the UK and EU have CTV measurements in place

Kanchan Srivastava Jan 31, 2025 8:02 AM