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LinkedIn introduces First Impression and CTV Ads as B2B marketers double down on video

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LinkedIn’s 2025 B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective tools to drive direct sales

e4m Staff Jun 4, 2025 11:31 AM

IPL supercharges the appeal of CTV ads for targeting affluent, engaged audiences 

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A surge in demand for Smart TVs is driving brands to ace CTV ads and targeting

NATIVE CONTENT Jan 31, 2024 10:43 AM