cost-cut
Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance technology bets with sweeping restructurings
Kanchan Srivastava Jul 31, 2026 8:58 AM
The network has said almost 10% of its workforce will be asked to go as part of cost-cutting measures
As major advertisers scale back on traditional media spending, agencies are stepping up on the creativity front, treating tighter budgets as design constraints rather than roadblocks
Soumya Gawri Nov 20, 2025 9:16 AM
The decision is aimed at building a more efficient and cost-conscious organization across both SPNI’s television network and its streaming service, SonyLIV
e4m Staff Sep 23, 2025 7:12 PM
Over the past 12 months, the company achieved a 13% drop in freelance usage, and deployed over 50,000 AI Agents, reveals its financials
Campaigns that once took months now take days, but the real disruption lies in how AI is remapping job roles, workflows, and creative decision-making
Aryendra Khan Aug 7, 2025 9:06 AM