cord-cutters
Industry projections suggest India will reach 60 million CTV households by early 2026, with viewers in top 15 cities consuming over 700 mn minutes of streamed content every day
Aditi Gupta Dec 15, 2025 9:10 AM
ZEE5 has recorded that 21% of its viewers are cord cutters and consider ZEE5 to be their primary source of entertainment while 36% of its viewers watch only light content on linear TV
exchange4media Staff Oct 1, 2020 3:21 PM