Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning

Sunidhi Vijay Jul 1, 2026 9:11 AM

In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today

Ritika Upmanyu Jun 25, 2026 12:20 PM

Comments from stakeholders invited by November10, 2023

e4m Staff Sep 28, 2023 6:34 PM

Only 5% of smartphone users intend to switch to 5G as per research published by a leading financial publication

exchange4media Staff Oct 20, 2022 9:39 AM

Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more

Nafisa Shaheen Oct 13, 2020 9:20 AM