connected-tv-advertising-india

From mass TV to regional screens, why CTV is now a sharper media play: Russhabh Thakkar

Russhabh Thakkar Discusses CTV's Shift to Regional Advertising in India?blur=25

At Pitch BFSI Summit, Russhabh R Thakkar, Founder and CEO of Frodoh, explored the shifts in the CTV ecosystem

e4m Staff Sep 25, 2026 11:28 AM

FAST emerges as India’s largest untapped CTV ad inventory: WPP Media-The Trade Desk

The Connected TV Era: India’s New Prime Time?blur=25

The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it

e4m Staff Aug 19, 2026 5:45 PM

India’s CTV audience hits 207 million as rural viewing doubles, reshaping TV advertising

The Connected TV Era?blur=25

FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience

e4m Staff Aug 19, 2026 5:33 PM

CTV moves into mainstream media plans, but measurement remains the missing link

Connected TV Advertising in India: Bridging the Measurement Gap?blur=25

As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes

Kanchan Srivastava Jun 29, 2026 8:48 AM