canon
C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign
Mansi Sharma Jul 22, 2021 8:06 AM
Conceptualised by Dentsu One, the campaign will be rolled out on film, print, and OOH
exchange4media Staff Sep 28, 2019 8:23 AM
Sukumaran will be responsible for the supervision and development of the ICP business along with the CSP business in India
exchange4media Staff Sep 17, 2019 3:01 PM
The campaign aims to spread awareness on social issues through the medium of photography
exchange4media Staff Aug 20, 2019 3:09 PM
‘WE at Canon India Balance for Better’ salutes the spirit of women and encourages fair and equal practices across the world
exchange4media Staff Mar 7, 2019 3:47 PM
Vice President, Consumer Imaging and Information Centre, Canon India, tells exchange4media that majority of their revenue comes from the DSLR segment
Dolly Mahayan Apr 27, 2018 8:55 AM
Former Canon executive, Dr Alok Bharadwaj, has formed a management consultancy that will focus on change management and business transformation
exchange4media Staff Jul 4, 2017 1:43 PM
How Canon is encouraging people in India to take up professional photography through various on-ground events
Dolly Mahayan Jun 5, 2017 8:56 AM
The legendary cricketer has reportedly joined hands with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand “True Blue”. A look at the past and
Ronald Menezes Mar 15, 2016 7:57 AM
Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no
Sarmistha Neogy Mar 7, 2016 8:21 AM
Flipkart has sued Nikon India in Karnataka HC for placing an alert on its website, cautioning customers from buying from its online marketplace. Nikon's notice to customers said 'Flipkart and Snapdeal are not our authorised partners...'
Ankur Singh Aug 20, 2015 8:34 AM
With more & more consumers now storing their vital information on online services, cloud-enabled products like our next-gen inkjet printers will be taken by the early adopters, says the SVP, Canon India
Priyanka Mehra Dec 14, 2013 10:23 AM
With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it should be
The downturn is pushing marketers to use all possible tricks to lure consumers & drive sales. Brands are betting high on festive season & rural demand to overcome depression
For marketers today, some of the biggest challenges involve creating experiences for customers & innovation, say experts
Ankur Gaurav Sep 13, 2013 7:52 AM
The imaging company has set up neon signs at New Delhi, Bengaluru and Mumbai international airports
exchange4media Staff Jan 30, 2013 7:00 PM
Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season
Sai Prasanna Nov 15, 2012 9:44 PM
Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times
Deepika Bhardwaj Jul 2, 2012 7:35 PM
Canon’s ‘what makes us click’ campaign has been launched to appeal to the young generation. Industry experts tell us whether the idea has clicked
Deepika Bhardwaj Apr 16, 2012 12:46 PM
Canon sets aside marketing budget of Rs 150 cr and plans to focus on building a young consumer base; it has allocated Rs 100 cr for ATL and Rs 50 cr for BTL and Digital
Deepika Bhardwaj Mar 26, 2012 8:40 AM
