Cannes 2026 reflects a shift in brand strategy, with creators playing a central role in shaping how campaigns are seen, experienced and interpreted by audiences

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Guest Column: Bhuvan Lall shares insights on India’s soft power potential, highlighting how AI and social media could amplify its global cultural influence and reshape its international narrative

Bhuvan Lall May 13, 2026 12:30 PM

The launch was attended by select members of the Indian and international film fraternity, including Ashok Amritraj, Prakash Hinduja and William Pfeiffer

e4m Staff May 24, 2025 9:29 AM

Nancy Tyagi is a 21-year-old self-taught designer

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The film festival saw an influx of Indian influencers, which could be a sign of changing times, say experts

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The online inauguration will be held at 3pm

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