cadbury-dairy-milk-silk
In the Covid-induced lockdown, Cadbury and Spotify teamed up for a unique campaign, bringing lovelorn couples together by means of romantic playlists
exchange4media Staff Jul 27, 2021 8:30 AM
The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign
exchange4media Staff Jan 16, 2021 8:29 AM
TTT's first-ever web show stars Apoorva Arora, Shriya Pilgaonkar, Urvi Singh, Mrinal Dutt, Anshuman Malhotra and Viren Vazirani
exchange4media Staff Aug 17, 2020 4:10 PM
The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan
exchange4media Staff Jun 13, 2020 8:38 AM
The campaign will be rolled out with high impact outdoors, digital and in-store promotions
exchange4media Staff Feb 13, 2020 4:01 PM
The series begins 25th January 2020 on Dice Media’s Instagram and YouTube pages
exchange4media Staff Jan 27, 2020 4:02 PM
Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019
exchange4media Staff Jan 21, 2020 6:03 PM
Some of the major brands in Kartik Aaryan’s kitty are Armani Exchange Watches, Lux Inferno, Cadbury Dairy Milk Silk, Veet and Manyavar
exchange4media Staff Nov 22, 2019 2:11 PM
The actor has been ruling the box office charts with a series of romantic comedy blockbusters that fits in perfectly with the brand’s romantic appeal
exchange4media Staff Aug 29, 2019 4:00 PM
In the campaign, the Ogilvy creative team highlighted the best part about the consumption experience which was the inclusion of whole hazelnuts
exchange4media Staff Mar 7, 2019 6:04 PM
Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day
exchange4media Staff Feb 14, 2019 4:21 PM
In an attempt to attain optimal reach for this new product variant on Valentine’s Day, Carat has collaborated with Snapchat to create India’s first ‘National Snapchat Lens’ for Cadbury Dairy Milk Silk.
exchange4media Staff Feb 14, 2018 5:43 PM
The campaigns by Cadbury Dairy Milk Silk, Swiggy, MTV, among others, take the idea of modern-day marketing a step ahead.
exchange4media Staff Feb 14, 2018 8:56 AM
Marketers found a refreshed love for the digital medium this Valentine’s season and the consumers witnessed outstanding campaigns on this medium as compared to the traditional medium
