c-sukumaran

The real growth is in tier cities: Canon’s C Sukumaran

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In a masterclass by C. Sukumaran, Director of Consumer Systems Products and Imaging Communication Products at Canon, we learn about the brand’s pricing strategy, evolution in marketing and more

e4m Staff Sep 15, 2025 11:30 AM

Each of our campaigns addresses a unique facet of digital imaging: C Sukumaran, Canon

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C Sukumaran, Senior Director, Product & Communication, Canon India, on tells us how the nearly 100-year-old-camera brand stays relevant and connects with customers

Shantanu David Nov 2, 2023 8:57 AM

'Make it dramatic' says Canon's new digital film for latest product

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The film launches the newest addition to the EOS R line-up, ‘EOS R6 Mark II’

exchange4media Staff Nov 15, 2022 2:06 PM

Going 60:40 with TV-digital for ‘Weddings by Canon’ campaign

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C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign

Mansi Sharma Jul 22, 2021 8:06 AM