budget-2026
Finance Minister Nirmala Sitharaman announced complete removal of the ₹10 lakh per consignment cap on courier exports
Pooja Yadav Feb 6, 2026 8:52 AM
India’s Union Budget 2026 signals a decisive shift toward AI, digital infrastructure, and the creative economy, reshaping marketing, innovation, workforce skilling, and India’s global competitiveness.
Brij Pahwa Feb 5, 2026 2:57 PM
Unspoken in the Budget, OOH still emerges as a quiet winner of India’s push toward mobility and urban growth
Chehneet Kaur Feb 5, 2026 8:42 AM
The Union Budget points to a move from digital scale towards intelligence- and IP-led growth
Anuja Jain Feb 2, 2026 8:51 AM
Ease of doing business to encourage influencer marketing agencies and creator-led startups, share industry heads
Shalinee Mishra Feb 2, 2026 8:46 AM
Finance Minister Nirmala Sitharaman unveiling India's AI capacity-building roadmap has created a direct downstream impact on how agencies will hire, train, and create in the years ahead
Aryendra Khan Feb 2, 2026 8:38 AM
MeitY’s 2026–27 allocation is above last year’s Revised Estimates but falls short of the original 2025–26 Budget outlay
Chehneet Kaur Feb 2, 2026 8:29 AM
Leaders across TV, streaming, ad-tech & content creation say focus on digital infrastructure, AI capability, skilling lays groundwork for how content will be produced and distributed
Aditi Gupta Feb 2, 2026 8:12 AM
Industry leaders noted that the emphasis on continuity, manufacturing and infrastructure provides greater policy visibility and confidence for long-term investments
Sunidhi Vijay Feb 2, 2026 7:58 AM
Guest Column: Shrenik Gandhi, Co-Founder and CEO, White Rivers Media, writes why India’s next growth chapter will be written by those who learn to work with intelligence, not just talk about it
Shrenik Gandhi Feb 1, 2026 4:27 PM
Finance Minister Nirmala Sitharaman said the orange economy could generate 20 lakh jobs
Prasar Bharati has received an allocation of nearly Rs 2,292 crore; Rs 509 crore for Broadcasting Infrastructure Network Development
As part of the proposals, the budget mentions relief for exporters, enabling e-commerce players and small exporters to scale cross-border shipments
e4m Staff Feb 1, 2026 12:57 PM
Unified safe harbour norms, automated approvals and long-term incentives for data centres are intended to provide certainty and mobilise global capital
e4m Staff Feb 1, 2026 12:33 PM
Union Budget sharpens focus on workforce readiness and service-sector expansion
e4m Staff Feb 1, 2026 12:19 PM
Government to help Indian Institute of Creative Technologies (IICT) in setting up AVGC content creator labs in 15,000 secondary schools and 500 colleges all over the country
e4m Staff Feb 1, 2026 12:11 PM
From navigating a slowdown to the COVID-19 crisis and subsequent recovery, Nirmala Sitharaman has established herself as one of the longest-serving finance ministers in India’s history
e4m Staff Feb 1, 2026 12:02 PM
Industry leaders want Budget 2026 to balance fiscal discipline with reforms, including rationalised gold import duties and GST, to boost affordability, formalisation and consumer confidence
Pooja Yadav Jan 31, 2026 1:35 PM
After post-pandemic digital expansion, brands are recalibrating, scrutinising ROI and tightening approvals. Digital marketing remains key, but budgets are no longer unlocked by default
Sunidhi Vijay Jan 31, 2026 9:00 AM
With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core digital infrastructure or just a discretionary marketing layer
Anuja Jain Jan 31, 2026 8:11 AM
Despite its rapid growth, retail media remains invisible in successive Union Budgets—without formal recognition, tax clarity, or policy incentives
Pooja Yadav Jan 30, 2026 9:12 AM
This year quick commerce leaders are calling for regulatory clarity, GST reforms, infrastructure enablement and policy frameworks that improve predictability without distorting market dynamics
Pooja Yadav Jan 29, 2026 8:50 AM
This campaign is built on a simple premise: time is valuable, and so is attention
e4m Staff Jan 28, 2026 6:46 PM
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
Chehneet Kaur Jan 28, 2026 9:03 AM
Recommendations seek urgent relief for stressed linear TV, certainty for digital media, and a reduction in tax disputes
e4m Staff Jan 21, 2026 4:48 PM
Industry leaders are hoping the government will move beyond legitimacy debates and focus on enabling sustainable growth, domestic IP creation and global competitiveness
Shalinee Mishra Jan 16, 2026 9:22 AM
As India approaches the Union Budget 2026–27, all eyes are on the Orange Economy, with creators, marketers, and platforms awaiting policies to shape the sector’s next growth phase
Shalinee Mishra Jan 15, 2026 9:23 AM
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
Sunidhi Vijay Jan 15, 2026 8:48 AM
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Aditi Gupta Jan 14, 2026 8:52 AM