Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on why a good product and competitive pricing are not always enough to win attention, recall and customer preference

Gargi Sarkar Oct 9, 2026 1:53 PM

Indeed’s Saumitra Chand on how AI is reshaping hiring and comms strategies, building reputation, employer brand, fixing agency-client relationships and preparing communicators for AI-led future

Ritika Upmanyu Oct 6, 2026 12:10 PM

On Gandhi Jayanti, Ambi Parameswaran, best-selling author and independent brand strategy veteran, explores how Mahatma Gandhi built his unique image as a leader who transcends borders

Ambi Parameswaran Oct 2, 2026 9:02 AM

At e4m D2C Summit, Deepak Gupta of Bombay Shaving Company & Shaily Mehrotra of FixDerma & FCL joined e4m Editor Tasmayee Laha Roy to decode how to scale consumer brands

e4m Staff Sep 11, 2026 8:49 AM

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it

Gargi Sarkar Sep 2, 2026 6:01 PM

She will work on communication initiatives aimed at strengthening organisational culture, fostering employee engagement and creating stronger connections across the organisation

e4m Staff Aug 4, 2026 3:53 PM

Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and virality

Sandhi Sarun Jul 21, 2026 9:13 AM

Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium

Sandhi Sarun Jul 15, 2026 8:42 AM