brand-recognition

In the creator era, how do celebrities continue to shine?

Why Celebrities Still Matter in the Creator Economy?blur=25

As audiences fragment across platforms, experts weigh in on why iconic celebrities remain valuable

Sandhi Sarun 1 hour ago

Men Will Be Men: The psychology behind the tagline

Understanding the Success of 'Men Will Be Men' Campaign?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline

Gargi Sarkar Jul 27, 2026 1:48 PM

What happens when brands stop introducing themselves

Do Consumers Recognise Brands Without Logos??blur=25

Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility

Shalinee Mishra Jul 11, 2026 9:20 AM

Known by millions, chosen by few

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue

Shantomoy Ray Jun 17, 2026 8:10 AM

Sony revives SPNI branding as broadcaster phases out Culver Max

Sony revives SPNI branding as broadcaster phases out Culver Max?blur=25

The broadcaster has also rolled out a redesigned corporate website with a new interface and a more prominent Sony Pictures-led visual identity

e4m Staff May 27, 2026 9:18 AM