brand-purpose
Tea Valley - WolfzHowl?blur=25

With its brand purposing and strategy expertise, WolfzHowl will create an in-depth consumer connect and high recall for Tea Valley

exchange4media Staff Apr 12, 2021 4:50 PM

cmo summit?blur=25

Panelists on the summit spelled out how brands need to articulate their purpose and how purpose can amplify growth

exchange4media Staff Mar 25, 2021 1:36 PM

tata sky?blur=25

The brand has launched a campaign with the slogan ‘Iss khidki ko khol dala toh life Jingalala’

exchange4media Staff Feb 27, 2021 8:00 PM

D Shivakumar Aditya Birla Group?blur=25

D Shivakumar, Group Executive President - Corporate Strategy & Business, Aditya Birla Group, shares insights on the real meaning of brand purpose

exchange4media Staff Nov 29, 2019 9:16 AM

Sabyasachi Mitter Fulcro?blur=25

At e4m Indian Brand Conclave 2019, Sabyasachi Mitter, Founder & MD, Fulcro spoke about how potent brands behave

exchange4media Staff Nov 29, 2019 8:35 AM

BW Whitebook Summit Preeti Reddy Kantar?blur=25

At the BW Marketing Whitebook Summit, Preeti Reddy, CEO, South Asia, Kantar highlighted five important mind markers that define a brand's purpose

exchange4media Staff Aug 30, 2019 8:41 AM

Brian Tellis?blur=25

Brian Tellis, Director, Fountainhead Promotions & Events, delivered the keynote address on 'Building the greatest brand intellectual property'

exchange4media Staff Jun 22, 2019 10:07 AM