Modi’s mass appeal, his segmenting of the target audience and oratory skills led to the growth of his brand, say experts

Tasmayee Laha Roy & Ruhail Amin May 27, 2019 8:35 AM

The rise and rise of Brand Modi?blur=25

Aggressive foray into social media, extensive contact activities through public rallies, merchandise, and even tea stalls have helped Narendra Modi increase his support base across the country

Manasa Mantha Jan 6, 2014 8:25 AM