Prior to this, Nayak was associated with Future Consumer Limited, Hindustan Unilever Limited and Asian Paints Limited

e4m Desk Aug 26, 2021 8:39 AM

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The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home

e4m Desk May 18, 2020 8:45 AM


The digital series featuring standup comedian Bharti Singh consists of four live episodes

e4m Desk Oct 22, 2019 4:57 PM

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The films use Facebook’s new short video format to convey a lot in a very short time and look at different tension points that shoppers have at different parts of a store

e4m Desk Oct 22, 2019 1:25 PM


It's time brands build in compatibility with devices such as Google Home and Alexa so that their customers can seamlessly and effortlessly consume their products or services

Nafisa Shaheen Jul 30, 2019 8:05 AM


Awards were given to top 5 brands in 10 categories, including Bottom of the Pyramid, Challengers, Digital Masters, Evergreens, Globetrotters, Impactful Debuts, Millennials & Social Contributors

e4m Desk Jul 19, 2019 8:22 PM


The brand has created ‘Power Play’, an online game, and the highest scorer will get a chance to win a full year’s supply of Tasty Treat products

e4m Desk Jul 8, 2019 3:56 PM


‘Cook Along’ is a Live cooking show on Big Bazaar Food YouTube channel

e4m Desk Jun 7, 2019 1:45 PM

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Big Bazaar recently launched ‘Cook Along’ a YouTube LIVE show hosted by popular home & celebrity chefs like Ripu Daman Handa, Varun Inamdar and Kabita’s Kitchen to name a few

e4m Desk May 9, 2019 5:56 PM

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Through the DreamLab initiative young girls in the age group of 14 to 18 years can intern for ‘TS’ at Future Group’s Big Bazaar stores in the country

e4m Desk Mar 5, 2019 2:58 PM

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Industry stalwarts from P&G, IPG Mediabrands, Castrol India, Kellogg India, Big Bazaar, Syska Group among others to attend the TV First conference on January 31 in Mumbai

e4m Desk Jan 29, 2019 9:00 AM

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Customers need to scan Rs 100 currency note on Facebook camera and recharge FuturePay wallet to avail offers

e4m Desk Jan 23, 2019 1:03 PM


Product can be bought at Big Bazaar, Hypercity stores; also on Amazon, Flipkart

e4m Desk Dec 26, 2018 4:13 PM

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Celebrity chefs to prepare dishes on show to be launched on December 24 on YouTube channel

e4m Desk Dec 19, 2018 5:57 PM


The campaign has been conceptualised and crafted by the DDB Mudra Group

e4m Desk Nov 6, 2018 4:05 PM


Offers would be available across categories such as, groceries, apparel, crockery, luggage, furnishing and more

e4m Desk Aug 29, 2018 4:15 PM


Qwikcilver’s Co-founder and CMO says their campaign for Onam addresses the gifting needs of the resident and non-resident Keralites

Neethu Mohan Aug 17, 2018 8:53 AM


Pawan Sarda, Group Head, Digital, Future Group, tells us all about the role that digital marketing plays in bringing consumers into stores

Venkata Susmita Biswas Aug 13, 2018 8:57 AM