bfsi-marketing
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Shalinee Mishra Jun 18, 2026 8:51 AM
With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys
Anuja Jain May 20, 2026 8:43 AM
The agency bagged 10 metals including 3 golds, 5 silvers, and 2 bronze metals across multiple categories
The brand bagged a total of 14 metals including 4 golds, 7 silvers and 3 bronze metals across categories
The brand won 4 golds, 2 silvers and 1 bronze metals across categories
The agency won a total of 7 metals including 2 golds, 3 silvers and 2 bronze metals across categories
Among the other winners are HSBC India, NPCI, Mindshare, EssenceMediacom and YAAP
The awards honour and celebrate successful marketing strategies, campaigns, and innovative ideas in the BFSI ecosystem
At the third edition of the summit on September 24, the panellist will share insights on the topic ‘The BFSI Advertising Playbook: Navigating Media Choices for Maximum Impact’
The third edition of the conference will be held on September 24 in Mumbai
The third edition of the conference will be held on September 24 in Mumbai
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
The brand bagged 4 metals in total including 2 golds, 1 silver and 1 bronze metal across categories
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
Industry heads will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
The one-of-its-kind summit is set to explore the key trends in the BFSI sector in India, the opportunities, challenges that lie ahead and how brands engage with consumers today amid changing times
The theme of this edition of the conference is ‘Rethink | Relearn| Redefine - Unveiling Strategies for Unrivaled Differentiation in a Digitally Evolving Landscape’
e4m Staff Aug 31, 2024 8:21 AM
A panel of experts deliberated on the topic 'Leveraging Digitization in BFSI Marketing' at the Pitch BFSI Marketing Summit
e4m Staff Oct 12, 2023 5:19 PM
At the Pitch BFSI Marketing Summit, marketers and experts talk about the changing narrative of the sector
e4m Staff Oct 11, 2023 7:21 PM
Kotak Mahindra Bank's Srikrishna Moorthy spoke about how Bharat has adapted to digital banking in a fireside chat with Mobavenue's Ishank Joshi at the Pitch BFSI Marketing Summit
e4m Staff Oct 11, 2023 2:06 PM
The digital marketing agency won 1 gold, 2 silver and 2 bronze metals across categories
e4m Staff Oct 10, 2023 9:55 PM
The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI
e4m Staff Oct 10, 2023 9:45 PM
The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’
e4m Staff Oct 9, 2023 11:08 AM
The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
Noel Dsouza Mar 5, 2021 8:57 AM