Experts to unravel the power of trust in a digital-first world at Pitch BFSI Summit 2025

The third edition of the Pitch BFSI Summit & Awards is set to take place on September 24, 2025, in Mumbai. The summit aims to bring together the best minds from the banking, financial services, and insurance (BFSI) sector under one roof to share insights on a wide range of topics. One of the key highlights of the Pitch BFSI Summit 2025 is a panel discussion on the balance between purpose and profit and the power of trust.

As technology reshapes the way consumers engage with financial brands, the summit will explore how trust can be nurtured, protected, and embedded across digital touchpoints. At the summit, experts will share valuable insights on the topic 'Purpose & Profit: Protecting People, Powering Trust in a Digital-First World'.

The panellists are Ranabir Bose, Head of Marketing, Aditya Birla Sun Life Mutual Fund; Geetanjali Sachwani, VP & Head - Marketing, Franklin Templeton Asset Management (India) Pvt. Ltd.; Shekhar Saurabh, Head of Marketing, Tata AIG General Insurance; Ashish Morone, EVP & Head – Brand & Marketing Communications, HDFC Bank; Rajiv Prabhakar, CDO, Axis Securities; Krunal Patel, Head of Marketing and Corporate Communication, NSE; Rohit Jindal, Co-founder, Mygate Subhankar Sengupta, CMO & Country Head – Alternate Channels, IndiaFirst Life Insurance Company Ltd while the panel will be moderated by Russhabh R Thakkar, Founder and CEO, Frodoh.

At the summit, industry leaders, marketers, and innovators will dive deep into how brands can go beyond traditional messaging to integrate anti-scam education and online safety literacy into the very design of digital products. By doing so, BFSI players can empower communities while strengthening long-term trust. The discussion will also highlight how consumer protection, cybersecurity, and fraud-awareness strategies are no longer optional but integral to marketing, ESG agendas, and digital transformation roadmaps.

One of the key areas of focus will be how fraud prevention can evolve from being a compliance function to a tech-enabled, emotionally resonant narrative that reflects brand purpose and social accountability. To make trust measurable, the summit will also unpack tools and frameworks that help brands evaluate the ROI of fraud-awareness initiatives.

From platform security benchmarks to consumer loyalty indicators and digital trust scores, the discussions promise to give attendees a practical playbook to bridge purpose and performance. With trust now a competitive advantage, the Pitch BFSI Summit 2025 is poised to become a defining conversation for the future of financial services.

The Co-presenting partner of the conference is YAAP, the Gold Partner is Frodoh, while Admattic is the Co-Partner.