Howl and Baggit?blur=25

The agency is responsible for creating a seamless user interface for enabling it to become a leader in the e-commerce space within the handbags category

exchange4media Staff May 22, 2019 7:33 PM


The new TVC portrays repressive gender roles and tells us that there is no place for gender-based power games

Dolly Mahayan Jul 13, 2018 8:51 AM


The new TVC conveys tells us about repressive gender roles and that there is no place for gender-based power games

Dolly Mahayan Jul 12, 2018 8:20 AM


He hints at future campaigns being more season specific and adhering to the economic, political and business environment of the country and the category dynamics

Akshata R Murthy Nov 7, 2017 8:33 AM

Baggit unveils its Autumn Winter Collection'16 with 'Play The Life Game 3.0' campaign?blur=25

The campaign is the third installment in the #PlayTheLifeGame concept that captures the ethos and attitude of the contemporary Indian women who are living life on their own terms and are making choices that reflect this world view

exchange4media Staff Nov 4, 2016 10:33 AM

Eggfirst appoints Kaanchan Shah as Client Services Director?blur=25

Shah makes the move from Baggit-India and this will be her second stint with the Mumbai based advertising agency

exchange4media Staff Jun 23, 2015 2:09 PM

Self-regulation is necessary for growth of OOH sector: Vicky Ahuja?blur=25

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Abhinn Shreshtha May 23, 2015 8:55 AM

Baggit takes OOH route to build up brand?blur=25

The objective of the campaign was to communicate with key markets and re-position brand Baggit. Laqshya Media executed the campaign

Deepa Balasubramanian Jan 16, 2013 6:31 PM