India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.

Brij Pahwa May 26, 2026 5:09 PM

The campaign’s TVCs focus on two critical emotions: FOMO and Confusion

e4m Staff Sep 27, 2024 4:08 PM

Before Axis Mutual Funds, Mudita was the Associate Director, Marketing & Communications at actyv.ai

e4m Staff Feb 27, 2024 2:49 PM

Axis Mutual Fund and Mirum have teamed up for the new investor awareness campaign

exchange4media Staff Oct 11, 2022 1:20 PM

The campaign has been conceptualized and creatively led by Mirum India

exchange4media Staff Jan 10, 2022 2:47 PM

The idea of the campaign is to highlight how starting an investment now can turn someone’s dreams into reality tomorrow

exchange4media Staff Oct 27, 2020 12:02 PM

The 'ShuruaatSIPse' campaign builds on the insight that individuals come across different challenges, aspirations, and goals in different stages of life

exchange4media Staff Oct 10, 2020 8:52 AM