What Spotify's personalised offering 'Discovery Weekly' has in store for advertisers

exchange4media Staff Oct 5, 2021 4:24 PM


A quick overview of why marketers should consider talking to their audience on Spotify, especially now

exchange4media Staff Oct 5, 2021 4:16 PM

Friends - campaign?blur=25

Launched on International Day of Older Person, the campaign aims to raise awareness about incontinence in older adults

exchange4media Staff Oct 1, 2021 12:15 PM

HT Campaign?blur=25

The digital audio first campaign is conceptualised by Dentsu and produced by Wat Consult

exchange4media Staff Aug 16, 2021 3:07 PM


Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener

exchange4media Staff May 26, 2021 8:28 AM

e4m webinar?blur=25

Martech Fridays: Discussing the topic 'Unlocking Audio Potential, industry experts said vernacular content will be the next big thing in Audio

exchange4media Staff Sep 26, 2020 8:16 AM

e4m webinar?blur=25

Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy 

exchange4media Staff Sep 25, 2020 7:53 AM

Rajesh Radhakrishnan?blur=25

Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza Nov 13, 2019 8:54 AM


Industry experts say that brands are now exploring and generously investing in the audio advertising space

Misbaah Mansuri Jun 8, 2018 9:02 AM


Rappio will operate out of Fork Media’s Mumbai headquarters and will leverage Fork Media’s sales and technology teams

exchange4media Staff Aug 2, 2017 12:30 PM

Saavn launches programmatic audio advertising for mobile devices in India?blur=25

Strategic partnership with AdsWizz and Omnicom Media Group will enable brands to access Saavn’s 20 million listeners with real-time buying and selling of audio advertising

exchange4media Staff Feb 3, 2017 1:39 PM

Saavn outlines future roadmap, to focus on audio ads & new content properties?blur=25

Audio streaming company Saavn feels the medium can be a huge asset to advertisers even as it expects its revenue from paid subscriptions to overtake ad revenues in the long run

Abhinn Shreshtha Oct 26, 2015 8:24 AM

Local auto dealers leveraging audio advtg in Maharashtra?blur=25

Audio advertising is helping boost sales for local dealers of auto makers like Chevrolet and Bajaj Auto by 10 per cent in non-metros of Maharashtra.

Priyanka Nair Dec 8, 2011 7:28 AM