anurag-kashyap

The Mismatch Formula: Why are unlikely faces sharing ad frames?

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From film auteurs with Gen-Z actors to podcasters with wrestling icons, contrast casting has become advertising's sharpest hook in the scroll economy

Aryendra Khan Jan 30, 2026 9:38 AM

The Director Economy: Ad filmmakers and the signature styles that set them apart

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By delivering campaigns that balance creativity with strategy, these filmmakers have reshaped the commercial landscape, setting new benchmarks for cultural relevance, emotional engagement

Soumya Gawri Oct 11, 2025 8:47 AM

Bold Care partners with Anurag Kashyap & Samay Raina in its latest campaign film

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The ad film flips awkwardness into engagement, proving Bold Care’s mantra, that real impact comes from being raw, unpolished, and unforgettable

e4m Staff Sep 3, 2025 12:41 PM

boAt collaborates with Anurag Kashyap, Zoya Akhtar and co. for Airdopes 800

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The collaboration will extend beyond mere endorsement, boAt and the filmmakers will collaborate on exclusive content that explores the intersection of film and audio

e4m Staff May 19, 2024 10:00 AM

Xiaomi India collaborates with Anurag Kashyap and Vaani Kapoor for new campaign

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The campaign film has been created in collaboration with DDB Mudra

exchange4media Staff Aug 22, 2022 1:06 PM

ALTBalaji cash burn has come down to Rs 8-10 core a month: Management

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ALTBalaji has de-risked itself by recovering 80% of the cost by selling rights to streaming platforms for the existing slate of ready films

exchange4media Staff Mar 1, 2021 8:21 AM