ALTBalaji has de-risked itself by recovering 80% of the cost by selling rights to streaming platforms for the existing slate of ready films

exchange4media Staff Mar 1, 2021 8:21 AM


The campaign, conceptualised by Ogilvy and Mather, is currently on air

exchange4media Staff Jun 27, 2019 6:22 PM


The platform comprises of a library curated with over 200 movies; Filmmaker Anurag Kashyap to serve as mentor

exchange4media Staff May 3, 2019 4:08 PM


Top on agenda for the evening was to preserve cinema on celluloid. Industry biggies such as Anurag Kashyap, Kamal Haasan, AR Rahman and Rajkumar Hirani were in attendance

exchange4media Staff Apr 2, 2018 1:30 PM


The global streaming service is making up for lost time by adding three more Indian original series to its local content library

exchange4media Staff Feb 26, 2018 8:51 AM

Aaj Tak announces the first edition of –'SAHITYA AAJ TAK'?blur=25

The two day Literature Festival is scheduled for the 12 and 13 November at the Indira Gandhi National Centre for the Arts, New Delhi. Eminent speakers include Javed Akhtar, Anupam Kher, Kumar Vishwas, Prasoon Joshi, Anurag Kashyap, Chetan Bhagat, Kapil Sibal among others

exchange4media Staff Nov 2, 2016 12:47 PM

Max Bupa Health Insurance announces 3rd edition of Walk for Health?blur=25

The focus of the event will be to sustain and increase participation from families with the objective of encouraging them to walk together for their overall well-being. It aims to mobilise 15,000 families and 5,000 children to participate

exchange4media Staff Oct 4, 2014 10:39 AM

Will Sony's Yudh battle its way into higher viewership ratings??blur=25

Despite numerous pre-launch marketing initiatives & a star-studded cast, Yudh, which marks Bachchan's debut in the fiction segment, has received a lukewarm response

Collin Furtado Jul 30, 2014 7:53 AM

SET goes into 'Yudh' mode from today?blur=25

The much anticipated foray of Big B into fiction show on TV premieres tonight. The thriller has undertaken some innovative marketing & promotion initiatives to generate buzz. It replaces 'Bade Achhe Lagte Hain'

Collin Furtado Jul 14, 2014 9:21 AM

MTV & HUL join creative forces to launch MTV Films?blur=25

Anurag Basu, Abhinay Deo, Shoojit Sircar, Rohan Sippy, Nikhil Advani & Anurag Kashyap sign up for the project; to work on made-for-TV films for the first time ever

exchange4media Staff Mar 8, 2014 10:37 AM

Coke takes the masses route to spread happiness?blur=25

Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little moments of happiness

Twishy Mar 3, 2014 8:24 AM

Maxus and Tata Tea tap the power of 49, pre-General Elections?blur=25

Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians, Maxus and Tata Tea aim to create an informed female electorate

exchange4media Staff Feb 17, 2014 8:31 AM

The digital space will revitalise itself in 2014: Arun Mehra?blur=25

While content appears to be ruling digital screens and devices, in 2014 the industry is likely to see greater innovation within this space, says the CEO of Talenthouse India

Arun Mehra Dec 31, 2013 10:05 AM

YouTube, Govt of Ind partner to promote Brand India?blur=25

The tie-up to launch a short film contest that will showcase & celebrate India’s diversity on a global stage, says Nikesh Arora of Google

Saloni Surti Nov 9, 2012 7:49 PM

Ad Review: Samsung stirs up emotions with ‘Dil toh jeb mein rakha hai’ for Guru?blur=25

The new job-new city approach in Samsung’s newly launched ad campaign for its ‘Guru Series’ is definitely not something we haven’t heard of before, but the trio of the legendary Gulzar, director Anurag Kashyap and actor Aamir Khan coming together for the first time in an ad film has set us talking.

Preeti Hoon Mar 30, 2010 8:40 AM