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Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories
Aryendra Khan Aug 8, 2026 9:36 AM
From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world
Aryendra Khan Jun 13, 2026 8:59 AM
Fatehi describes the opportunity as ‘almost unreal’, calling it a full-circle moment that brings together cultures, sounds and people from around the world
Aryendra Khan Jun 9, 2026 2:31 PM
Kunal Sood has previously worked with Citi, ICICI Bank and Punj Lloyd
e4m Staff Feb 18, 2026 7:13 PM
‘Rang De India’ is musical tribute featuring Sunidhi Chauhan and Vishal Dadlani
e4m Staff Feb 13, 2026 12:33 PM
As India celebrates its 77th Republic Day, we revisit a public service announcement that remains as powerful today as it was 23 years ago
Aryendra Khan Jan 26, 2026 8:27 AM
Gayatri Yadav, Group CMO and EVP Strategic Initiatives, Chairman’s Office, Reliance, remembers 'a friend, a partner, and a giant'
e4m Staff Oct 24, 2025 2:44 PM
The House of McDowell’s Soda celebrates Yaaron Waali Baat with an all-new rendition of “Yaari Hai Imaan” ahead of Friendship Day
e4m Staff Jul 29, 2024 11:29 AM
The initiative is a part of Tata Power's Club Enerji program which empowers students to become proactive leaders in energy conservation and climate action
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
e4m Staff Nov 20, 2023 9:30 AM
Welde has over 30 years of experience in the global fast-moving consumer goods sector.
exchange4media Staff Jul 26, 2023 11:57 AM