How India’s eternal leading man, Amitabh Bachchan, turned every endorsement into a masterclass in trust

Soumya Gawri Oct 11, 2025 1:14 PM

As the iconic actor turns 82 today, we take a trip down his journey in the advertising world

Soumya Gawri Oct 11, 2024 9:28 AM

From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands

e4m Staff Oct 11, 2023 7:27 AM

A look at Mr Bachchan's ad journey and his unflappable brand appeal on his 80th birthday

exchange4media Staff Oct 11, 2022 8:46 AM