amit-sharma

The Womb conceptualised a campaign which aims to position Axis Mutual Fund as ‘the responsible mutual fund’

Misbaah Mansuri 28-August-2018

Union Budget 2017 did not please the media and entertainment industry much. With just a day left for Union Budget 2018, the industry is on their toes this time hoping for a better deal

exchange4media Staff 31-January-2018

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more

Akshata R Murthy 29-May-2017

Although a digital measurement currency is the need of the hour, marketers expect no immediate increase in digital spends as an impact of the measurement results

Abid Hasan 01-September-2015

The revalidation of the IRS 2013 data may help bring some advertisers back to the print medium, but the frequent controversies over its accuracy may have dented its credibility, say experts

Abhinn Shreshtha and Collin Furtado 22-August-2014

Marketers don't feel constrained by lack of fresh IRS data as long term trends & judgement prevail. However, some feel that new positions in the markets or new players, who were expecting recognition, would be impacted

Abid Hasan 28-July-2014

Brands are looking forward to association, interaction & eyeballs on Counting Day rather than ROI. Being contextual and relevant to their TG are important factors while deciding on the news channels to advertise

Abid Hasan 06-May-2014

Advertisers feel that the platform is a great initiative and will help them expand their footprint. With cost advantage being offered, this alliance has been getting positive response

Abid Hasan 10-April-2014

Awards are a fantastic platform where a debutante can compete with a pro and beat him, says Amit Sharma, Director, Chrome Pictures

Amit Sharma 02-May-2012

Awards are a fantastic platform where a debutante can compete with a pro and beat him, says Amit Sharma, Director, Chrome Pictures

Amit Sharma 02-May-2012

Life’s unpredictable nature has Deepika Bhardwaj in a deeply philosophical mode as she recounts her week’s experiences of attending ‘No One Killed Jessica’s premiere, and the passing away of Atul Maheshwari and Amit Sharma.

Deepika Bhardwaj 08-January-2011