Union Budget 2018: Broadcasters desire relief in entertainment tax, GST

Union Budget 2017 did not please the media and entertainment industry much. With just a day left for Union Budget 2018, the industry is on their toes...

Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more

Happy with digital currency, uncertain of upping spends: Marketers on ABC's foray

Although a digital measurement currency is the need of the hour, marketers expect no immediate increase in digital spends as an impact of the measurem...

Marketers welcome IRS 2013 data with a pinch of doubt

The revalidation of the IRS 2013 data may help bring some advertisers back to the print medium, but the frequent controversies over its accuracy may h...

Marketers not worried about delayed revalidation of IRS as long term trends prevail

Marketers don't feel constrained by lack of fresh IRS data as long term trends & judgement prevail. However, some feel that new positions in the marke...

With nation’s eyes on May 16, premium rates on TV don’t deter marketers

Brands are looking forward to association, interaction & eyeballs on Counting Day rather than ROI. Being contextual and relevant to their TG are impor...

Can OneIndia live up to advertisers' expectations?

Advertisers feel that the platform is a great initiative and will help them expand their footprint. With cost advantage being offered, this alliance h...

Creativity, awards and advertising

Awards are a fantastic platform where a debutante can compete with a pro and beat him, says Amit Sharma, Director, Chrome Pictures

Creativity, awards and advertising

Awards are a fantastic platform where a debutante can compete with a pro and beat him, says Amit Sharma, Director, Chrome Pictures

Reporter’s Diary: Face2Face with the stars and truth of life

Life’s unpredictable nature has Deepika Bhardwaj in a deeply philosophical mode as she recounts her week’s experiences of attending &lsquo...

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