Marketers don't feel constrained by lack of fresh IRS data as long term trends & judgement prevail. However, some feel that new positions in the markets or new players, who were expecting recognition, would be impacted
Brands are looking forward to association, interaction & eyeballs on Counting Day rather than ROI. Being contextual and relevant to their TG are important factors while deciding on the news channels to advertise
Life’s unpredictable nature has Deepika Bhardwaj in a deeply philosophical mode as she recounts her week’s experiences of attending ‘No One Killed Jessica’s premiere, and the passing away of Atul Maheshwari and Amit Sharma.