amarjit-batra
exchange4media unveils Grand Jury for IMA 2015

The high-profile jury will comprise of Amarjit Batra, RS Sodhi, Dave Thomas, Manoj Kumar, Mohit Khattar, Rakshit Hargave, Sam Balsara, Umang Bedi, Vivek Khanna, Sandeep Kaul, and Salil Kapoor

exchange4media Staff Oct 20, 2015 9:31 AM

Associating with a cause has to link back to your core philosophy: Amarjit Batra

In his keynote address at Pitch Top 50 Brands, Batra, CEO of OLX talked about why Indian brands were looking toward cause-related marketing now and said, "We have moved on from being a classical economy to an abundant economy and there is now a need for breaking the clutter..."

Rashi Bisaria Aug 14, 2015 8:09 AM

Railway Minister Suresh Prabhu to be Chief Guest at the unveiling of Pitch Top 50 Brands today

Minister of Railways, Suresh Prabhu, will be Chief Guest at the gala. The event will begin with a special address by Amarjit Batra of OLX. exchange4media is also hosting a panel discussion around the theme of the event which is "Branding a Purpose versus Purpose of Branding"

exchange4media Staff Aug 13, 2015 8:00 AM

Pitch Top 50 Brands panelists to discuss the 'Purpose of Branding'

The panel will comprise of industry veterans like Gaurav Mehta of OLX, Apurva Chamaria of HCL Technologies, Sanjay Singal of Dabur, Kaacon Sethi of DB Corp and Vikas Varma of Music Fatafatti. A special address will be made by Amarjit Batra of OLX

exchange4media Staff Aug 11, 2015 7:54 AM

Marketers expect more bang for every advertising buck this festive season

With a 30 per cent increase in ad spends, corporate India is looking at print, digital and on ground innovations for a commensurate rise in sales

Abid Hasan Sep 11, 2014 8:01 AM

Are brands ready for the big challenge from small towns?

Top marketers at exchange4media's CMO League analyse how tier II and III cities are potentially big growth drivers and highlight the importance of customising solutions for these markets

Rashi Bisaria Sep 9, 2014 8:48 AM

Kapil Sharma brings more traffic to OLX

Festive season likely to bring more cheer to the company that has already seen a spike in users with the comedian as brand ambassador, says Amarjit Batra, CEO, OLX

Abid Hasan Sep 9, 2014 8:03 AM

OLX & Flipkart ink a marketing tie-up

The first phase of the tie-up will start with a joint marketing campaign urging consumers to upgrade by selling their used products on OLX.in before buying new products on Flipkart

exchange4media Staff Aug 7, 2014 8:30 AM

Mumbai Metro gets a new look with OLX

As part of branding, the train's exterior has been made to look similar to the Mumbai local train with the remaining wrapped in OLX's brand colour orange

exchange4media Staff Jun 24, 2014 7:54 AM

How OLX reinvented the classifieds category in India

Amarjit Batra, CEO, OLX India, narrates the eventful four year journey of OLX in India at Pitch CMO Summit 2014 in Delhi

Devansh Sharma Mar 28, 2014 7:55 AM

Measurement of eyeballs & key traffic statistics will help OOH grow

“A central body should regulate & monitor outdoor locations to make it a clean & transparent media for advtg,” says Amarjit Batra, Country Head, OLX India

Priyanka Nair Apr 1, 2013 8:08 PM

OLX: Catchy tagline but complex TVC

OLX’s ‘Badi badi baatein’ resonates but the TVC has somewhere got too complex in trying to do many things, say experts

exchange4media Staff Oct 9, 2012 9:17 PM

Olx brings ‘Bech de’ campaign to radio & outdoor

Olx, with creative agency Saatchi & Saatchi, has expanded the idea of ‘everything sells for a price at Olx’ in a new campaign using radio and OOH

exchange4media Staff Jul 13, 2012 9:01 PM

Olx brings ‘Bech de’ campaign to radio & outdoor

Olx, with creative agency Saatchi & Saatchi, has expanded the idea of ‘everything sells for a price at Olx’ in a new campaign using radio and OOH

exchange4media Staff Jul 13, 2012 9:01 PM

OLX strengthens ‘Bech de’ brand proposition

Carrying on with its ‘Bech de’ campaign, OLX’s new TVCs further strengthen the “everything sells for a price” proposition

Priyanka Nair Jan 19, 2012 8:57 AM