alive
stayin alive?blur=25

The initiative brings together artists for a digital performance to Educate, Inspire and Support one another

exchange4media Staff Apr 7, 2020 2:00 AM

Viacom18 MTV Nishedh?blur=25

The 7-week mini-series is part of a 360-degree youth empowerment campaign tackling a number of important health and social issues facing Indian youth

exchange4media Staff Jan 16, 2020 6:50 PM

Whatsapp?blur=25

With close to 300 million users, WhatsApp status story advertising will be a more formal and organised way for bigger brands, say industry experts

Tasmayee Laha Roy Aug 2, 2019 8:16 AM

Mallika Dua Idea?blur=25

As part of Idea 4G #IndiaKaLiveNetwork initiative, the campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time

exchange4media Staff Apr 8, 2019 2:22 PM

vodafone idea?blur=25

Rannvijay Singh, Karanvir Bora, and Varun Pruthi join Idea 4G #IndiaKaLiveNetwork campaign on social media

exchange4media Staff Mar 7, 2019 2:00 PM

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Made on a shoestring budget starring Rajkummar Rao, the team reports that its the most binge watched series across digital mediums

exchange4media Staff Dec 8, 2017 8:45 AM

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The title track is available for streaming on websitesHungama, Gaana and Saavn

exchange4media Staff Oct 11, 2017 1:40 PM

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Titled MTV NISHEDH, the show will be part of a multimedia family planning and sexual health behaviour change campaign

exchange4media Staff Jul 12, 2017 5:23 PM

AliveNow, MEC create chatbot for Mercedes?blur=25

AliveNow& MEC launch India’s first automobile Messenger chatbot for Mercedes’ 50 years of AMG

exchange4media Staff May 9, 2017 3:29 PM

5-6 per cent of our total spends is on digital: Sunil Kataria?blur=25

The COO - Sales, Marketing & SAARC, Godrej Consumer Products talks about how the company has effectively leveraged the evolving digital medium as part of its overall marketing strategies

Sonam Gulati Apr 7, 2014 7:56 AM

Godrej's Sunil Kataria to trace the journey of Cinthol at Pitch CMO Summit 2014 in Delhi?blur=25

Kataria will talk about how the brand has evolved and yet stayed relevant for more than 60 years, including its recent reinvention at the Pitch CMO Summit 2014

exchange4media Staff Mar 27, 2014 7:42 AM

Times Internet launches self-service augmented reality platform Alive Studio?blur=25

TIL has extended its AR app Alive to form Alive Studio. With this enhancement, the company is targeting a B2B play by aiming to sell it to brands, publishers, and media agencies

Sonam Gulati Mar 3, 2014 8:39 AM

Brands should look for 'natural virality' in their mobile mktg campaigns, say experts?blur=25

Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply to an application as well

Abhinna Shreshtha Dec 26, 2013 9:06 AM

Times Group has survived & grown for 175 yrs because of our core values: Vineet Jain?blur=25

Jain, in his acceptance speech at IMPACT Person of the Year, spoke about how tech is transforming the way information and entertainment is consumed & how the Times Group is at the forefront of this change

exchange4media Staff Dec 9, 2013 10:24 AM

Times Group has survived & grown for 175 yrs because of our core values: Vineet Jain?blur=25

Jain, in his acceptance speech at IMPACT Person of the Year, spoke about how tech is transforming the way information and entertainment is consumed & how the Times Group is at the forefront of this change

exchange4media Staff Dec 9, 2013 10:22 AM

Times Group has survived & grown for 175 yrs because of our core values: Vineet Jain?blur=25

Jain, in his acceptance speech at IMPACT Person of the Year, spoke about how tech is transforming the way information and entertainment is consumed & how the Times Group is at the forefront of this change

exchange4media Staff Dec 9, 2013 9:33 AM

Making augmented reality work for marketers?blur=25

exchange4media takes a look at the Indian augmented reality landscape and highlights how marketers can get around the glitches to make the most of the medium

Saloni Surti Jul 30, 2013 7:58 AM

GCPL increases advertising investment by 48% in last quarter?blur=25

While TV is the lead medium, GCPL is looking to increase its spends on digital, BTL, print & radio. The company plans to make digital a core part of its media strategy

Simran Sabherwal Jun 12, 2013 7:59 PM

Reliance Trends appoints AliveNow?blur=25

Following a multi-agency pitch, AliveNow has bagged social media marketing duties for Reliance Trends

exchange4media Staff Aug 28, 2012 8:12 PM