alco-bev
Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)
Imran Fazal Jun 9, 2026 9:10 AM
The acquisition of the distillery-cum-bottling unit located in Thrissur, Keralam, will be at a cost of ₹30.85 crore
Vikram Bahl, CMO of United Breweries, talks about the brand's partnership with Indian Racing League, marketing focusses, challenges and more
Chehneet Kaur Sep 12, 2024 8:59 AM
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival and the need for alco-bev brands to do experiential marketing
Chehneet Kaur Apr 2, 2024 8:24 AM
Rascal is a ready-to-drink product manufactured by Great Galleon Ventures Limited
e4m Staff Dec 22, 2023 11:29 AM
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
Kanchan Srivastava Nov 15, 2022 8:54 AM