The company which was once an inspiration for marketers is now grappling with its sales strategy, not just in India, but globally too

Ruhail Amin 08-January-2019

She would be reporting to the management and mentored by the Chief Product Officer at Alchemist, Shakun Singh

exchange4media Staff 07-December-2017

Alchemist will handle overall 360 degree marketing and creative duties of Divine Solitaires, as its Marketing AOR.

exchange4media Staff 20-September-2017

Alchemist’s Clay will be tasked with giving this aggressive marketing communication and Earned Media campaign the necessary focus, with real-time analytics of ongoing promotional activities

exchange4media Staff 12-September-2017

Au Housing Finance, which recently demerged from its parent company Au Financiers, is looking to revamp the brand including changing the name, creating a fresh visual identity and new creative communication

exchange4media Staff 19-January-2017

At the onset of 2017, Manish Porwal, MD, and Malaica Abreu, Head of Celeb & Entertainment Agenda, Alchemist Marketing Solutions put together the top 10 trends you will get to see in celebrity usage

Manish Porwal & Malaica Abreu 05-January-2017

Porwal on how the year was for Alchemist, challenges faced because of demonetisation, clients acquired, leadership change and celebrity endorsers

Sarmistha Neogy 26-December-2016

After having incubated Seychelles India Day in 2013, Alchemist successfully executed the 4th annual event of the country during 14th-16th October

exchange4media Staff 28-November-2016

In line with MCHI-CREDAI’s plans to expand the reach and relevance of the event, Alchemist has designed this year's expo as the Great Mumbai Property Festival.

exchange4media Staff 27-September-2016

Alchemist won the account to handle the strategy,creative, media planning,and digital marketing responsibilities of the brand. The overall media spends of the university are upwards of Rs.10 crore per annum

exchange4media Staff 07-September-2016

Alchemist has roped in real estate marketing veteran, Farhan Khan as Business Head and COO to Clay along with communication specialists and associate managing consultants Anushree Murkute and Amy Mathew with their respective teams

exchange4media Staff 03-November-2015

Opinion is divided on whether the aftermath of Salman Khan’s verdict will affect his brand endorsement strength. Fans have shown solid support for the actor, but will brands follow suit?

Sarmistha Neogy 08-May-2015

The M&E industry has to fight the perceptions about being just a mode of communication, say media experts at the IMPACT Careers 360 Conference

Abhinav Mohapatra 02-July-2013

This episode of Entourage features more than just two celebrities as we list down the top 10 TV celebs of 2012 (Hindi GECs), along with top show hosts

Synjini Nandi 01-January-2013

The attempt is to combine the experience of the two companies and establish 'CelebScore' as the industry currency for celebrity endorsement

exchange4media Staff 01-November-2012

Alchemist, the talent solutions company led by Manish Porwal, has launched its Delhi (NCR) office with communications expert Nandini Bhupat as its lead.

exchange4media Staff 10-March-2011