Industry observers weigh in on the ad war and who actually gains from this one

Misbaah Mansuri Jan 12, 2021 10:20 AM

Uber Newspaper Ad Mistake?blur=25

According to industry estimates, the brand is believed to have spent between Rs 3-5 crore overall on the print ad campaign

Misbaah Mansuri Dec 9, 2019 8:59 AM

Ram Ray Tribute?blur=25

Samit Sinha, Managing Partner of Alchemist Brand Consulting, pays tribute to advertising stalwart Ram Ray

exchange4media Staff Nov 14, 2019 8:51 AM


The company which was once an inspiration for marketers is now grappling with its sales strategy, not just in India, but globally too

Ruhail Amin Jan 8, 2019 8:31 AM


She would be reporting to the management and mentored by the Chief Product Officer at Alchemist, Shakun Singh

exchange4media Staff Dec 7, 2017 4:42 PM


Alchemist will handle overall 360 degree marketing and creative duties of Divine Solitaires, as its Marketing AOR.

exchange4media Staff Sep 20, 2017 4:16 PM


Alchemist’s Clay will be tasked with giving this aggressive marketing communication and Earned Media campaign the necessary focus, with real-time analytics of ongoing promotional activities

exchange4media Staff Sep 12, 2017 12:44 PM

Alchemist wins Au Housing Finance's branding, strategy and creative mandate?blur=25

Au Housing Finance, which recently demerged from its parent company Au Financiers, is looking to revamp the brand including changing the name, creating a fresh visual identity and new creative communication

exchange4media Staff Jan 19, 2017 1:27 PM

Guest Column: Top 10 expected trends in celeb endorsements in 2017: Manish Porwal & Malaica Abreu, Alchemist?blur=25

At the onset of 2017, Manish Porwal, MD, and Malaica Abreu, Head of Celeb & Entertainment Agenda, Alchemist Marketing Solutions put together the top 10 trends you will get to see in celebrity usage

Manish Porwal & Malaica Abreu Jan 5, 2017 8:10 AM

Had demonetisation not happened, we would have grown triple digits: Manish Porwal, Alchemist?blur=25

Porwal on how the year was for Alchemist, challenges faced because of demonetisation, clients acquired, leadership change and celebrity endorsers

Sarmistha Neogy Dec 26, 2016 8:11 AM

Alchemist executes the 4th Seychelles India Day celebrations in Seychelles?blur=25

After having incubated Seychelles India Day in 2013, Alchemist successfully executed the 4th annual event of the country during 14th-16th October

exchange4media Staff Nov 28, 2016 6:59 PM

MCHI-CREDAI engages Alchemist as creative and strategic partners?blur=25

In line with MCHI-CREDAI’s plans to expand the reach and relevance of the event, Alchemist has designed this year's expo as the Great Mumbai Property Festival.

exchange4media Staff Sep 27, 2016 9:12 AM

Mody University hires Alchemist to handle overall strategy and marketing duties?blur=25

Alchemist won the account to handle the strategy,creative, media planning,and digital marketing responsibilities of the brand. The overall media spends of the university are upwards of Rs.10 crore per annum

exchange4media Staff Sep 7, 2016 11:21 AM

Alchemist launches Clay to shape real estate brands?blur=25

Alchemist has roped in real estate marketing veteran, Farhan Khan as Business Head and COO to Clay along with communication specialists and associate managing consultants Anushree Murkute and Amy Mathew with their respective teams

exchange4media Staff Nov 3, 2015 5:25 PM

Brand Salman: Intermission or The End??blur=25

Opinion is divided on whether the aftermath of Salman Khan’s verdict will affect his brand endorsement strength. Fans have shown solid support for the actor, but will brands follow suit?

Sarmistha Neogy May 8, 2015 8:39 AM

"There is more to media & entertainment than the current scope"?blur=25

The M&E industry has to fight the perceptions about being just a mode of communication, say media experts at the IMPACT Careers 360 Conference

Abhinav Mohapatra Jul 2, 2013 7:59 AM

Rewind 2012: The Entourage of Indian television?blur=25

This episode of Entourage features more than just two celebrities as we list down the top 10 TV celebs of 2012 (Hindi GECs), along with top show hosts

Synjini Nandi Jan 1, 2013 5:13 PM

Alchemist & Hansa launch celebrity endorsement metric?blur=25

The attempt is to combine the experience of the two companies and establish 'CelebScore' as the industry currency for celebrity endorsement

exchange4media Staff Nov 1, 2012 7:57 PM

Alchemist launches Delhi ops; Nandini Bhupat is lead?blur=25

Alchemist, the talent solutions company led by Manish Porwal, has launched its Delhi (NCR) office with communications expert Nandini Bhupat as its lead.

exchange4media Staff Mar 10, 2011 8:19 AM